Sears: $99 for full-service upholstery cleaning $206 value!!!

For just $99, allow The Sears Blue Service Crew to work their magic with a full-service upholstery cleaning. Valued at $206, Sears will professionally clean and apply protector to your sofa, loveseat, and chair, using specially designed tools that gently clean folds and crevices. How do they do it?